PokerStars - The Game. Neymar Jr
PokerStars - The Game. Neymar Jr (feat Ronaldo Nazario). Dir. Vaughan Arnell
Role: Writer. Lead Creative.
Campaign consisted of: Teaser & Long Form Online Films. Paid Social & VOD. Bumpers.
TV - (Worldwide, except UK due to NJR under 25yrs). 2 X 30s TV was cut from long form. Numerous shorter executions (20s, 15s, 10s) were used for promotions / brand messaging in different markets. In markets where NJR could not legally feature such as UK, we cut versions using Ronaldo & NJRs friends.
Digital: Banners. Paid Social. Landing Pages. Promotions. CRM.
Social - multiple platforms, including posts from NJR himself. After the event - Promotions - send us pics / videos of your poker game to win signed stuff.
PR. Lots of great press worldwide. Particularly in Spain & Brazil (two key PS markets).
NJR is very natural on film and loves to play poker.