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PokerStars - The Game. NJR


PokerStars - The Game. Neymar Jr

PokerStars - The Game. Neymar Jr (feat Ronaldo Nazario). Dir. Vaughan Arnell

Role: Writer. Lead Creative. 

Campaign consisted of: Teaser & Long Form Online Films. Paid Social & VOD. Bumpers.

TV - (Worldwide, except UK due to NJR under 25yrs). 2 X 30s TV was cut from long form. Numerous shorter executions (20s, 15s, 10s) were used for promotions / brand messaging in different markets. In markets where NJR could not legally feature such as UK, we cut versions using Ronaldo & NJRs friends. 

Digital: Banners. Paid Social. Landing Pages. Promotions. CRM. 

Social  - multiple platforms, including posts from NJR himself. After the event - Promotions - send us pics / videos of your poker game to win signed stuff. 

PR. Lots of great press worldwide. Particularly in Spain & Brazil (two key PS markets).

NJR is very natural on film and loves to play poker.