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PokerStars - KO

PokerStars - KO. Launch

Brief -  create an online film starring Neymar Jr (must feature football) to launch the new PokerStars game Knockout Poker. 

Shoot Day. NJR turned up badly injured from a game the night before, so could not participate as fully as planned - but we all worked around it. Our freestylers and martial arts footballers were incredible. The explosions and orange paint worked a treat. 

3 Million views later, great PR and an accompanying TV & digital campaign - KO was well & truly launched. 

Role: Writer. Lead Creative. Photographer on the KO set. 

(Some of the images below of NJR, have recently been used by Mondelez for an Oreo 'dunking' Campaign) 

Social Media Film

NJR KO post.jpg

TV  - Cut from existing NJR Footage