PokerStars - The Game. CR7

Role: Writer. Lead Creative. 

Campaign consisted of: Online: Teasers. Long Form Film. Paid Social Films. VOD. Banners. Paid Social. Landing Page. CRM. Social posts including from CR himself. 

TV (Worldwide) - 30s, 20s, 15s & 10s cut from the long form. Bumpers.

Promotions after the event. Eg."You've seen my game, now show me yours."  -  CR7 invited fans to send pics / videos of their own poker games to win prizes.

PR. Lots of great press worldwide.