PokerStars - KO. Launch
Brief - create an online film starring Neymar Jr (must feature football) to launch the new PokerStars game Knockout Poker.
Shoot Day. NJR turned up badly injured from a game the night before, so could not participate as fully as planned - but we all worked around it. Our freestylers and martial arts footballers were incredible. The explosions and orange paint worked a treat.
3 Million views later, great PR and an accompanying TV & digital campaign - KO was well & truly launched.
Role: Writer. Lead Creative. Photographer on the KO set.
(Some of the images below of NJR, have recently been used by Mondelez for an Oreo 'dunking' Campaign)