PokerStars - Zoom. Usain Bolt Ed. Launch.
August 13th 2017 Usain Bolt retired from international athletics.
August 14th. PokerStars announced Usain's new past time - playing 'Zoom. Usain Bolt Ed'. The fastest poker game on earth.
Campaign consisted of PR, TVCs (adapted for 15 countries), Social Media campaign (teasers / posts), Print, Paid Social, VOD.
40mins with Mr Bolt on set to cover everything. Argh! We did it.
Role: lead creative + photographer for the digital & print campaign images.