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PokerStars - Zoom. Usain Bolt Ed.

PokerStars - Zoom. Usain Bolt Ed. Launch.

August 13th 2017 Usain Bolt retired from international athletics.

August 14th. PokerStars announced Usain's new past time -  playing 'Zoom. Usain Bolt Ed'. The fastest poker game on earth. 

Campaign consisted of PR, TVCs (adapted for 15 countries), Social Media campaign (teasers / posts), Print, Paid Social, VOD. 

40mins with Mr Bolt on set to cover everything. Argh! We did it. 

Role: lead creative + photographer for the digital & print campaign images.

 

 Teaser Print

Teaser Print

 Social Post

Social Post

 
 
 
 Zoom Bolt Gif 

Zoom Bolt Gif